Discover recurring patterns
Finding a recurring pattern in your users’ behavior is a valuable insight. When you see that the users are frustrated when they use feature X of your product, you can decide to change feature X in order to make it more usable.
Patterns will help you in discussions with your stakeholders and teammates to make meaning of the possibly large number of notes. When a negative user experience occurs frequently enough, make it a pattern and decide to change your design accordingly.
Once you’ve got the tags, you can find recurring patterns like this, from within a project:
- Click Analysis
- Click Patterns to get into the patterns explorer
- You will see your tags as if they were colorful balls, floating in outer space
- When a tag has been highlighted near another tag, the patterns explorer will show the two balls linked by a line
- Hover near a ball and Meaning Maker will display the name of the tag
- Left-click on a ball to rotate the universe around it
- Use the mouse wheel or middle-click the mouse to zoom the view
- Right-click to pan
When you see that some balls form a cluster, it means that the tags that they represent have ocurred as highlights, close to each other, in the notes. You may have found a pattern that you should discuss with your teammates and/or the stakeholders.
In that case, inspect the tag detail pages:
- Click back into the Tags tab
- Click on the tags that you noticed as part of a cluster in the Patterns view, before
- Read the highlights for those tags to judge whether you really have found a significant pattern.