A one page plan for your user interviews
August 11, 2016
Today, I'd like to help you get started with user interviews. You'll read a few concrete steps here that will push your user interviews forward. Here we go.
First things first!
First, ask yourself and your product team a few questions and write down the answers:
- What is it that led you towards user interviews? What is the background so far?
- What is the reason for the research you want to do? What will be the end result? Example: Strengths and weaknesses of your current product design so that it can be improved in the next version.
- What do you and your team want to learn? Example: We want to see whether the user really finds her way through the new app.
- Which research technique or methodology will you use, how long will it take, and where do you want to do it? (in our labs, on the phone, on the Internet)
- What kind of persons do you want to invite to participate in the interviews? Demographics? Experience? Possible wants and needs?
- By which date do you want to have the interviews completed? When will the results be needed?
5 steps to reach the right participants
Now, craft a screening questionnaire that will filter people into or out of your series of interviews:
- List your criteria about who will be participating (e.g. traveling businessperson)
- Transform the criteria into a measurable form (e.g. travels for business at least once per month)
- Transform the measurable criteria into one or more screening questions (e.g. How often do you get on a train? On a plane? When was the last time you did that?). If the person chooses the right answer, she is in, otherwise she is out.
- Repeat step 3, transforming more criteria into questions.
- When your screening questionnaire is done, tell a recruiter about it and let them find and invite the participants for you.
Making research actionable
Afterwards, use meaningmaker.ai to express your research as a set of questions for a project team. Define the tasks that you need to answer those questions and let the team collaborate on those tasks. This is the fastest and most hassle-free way to get your user experience research, your customer interviews or your market research done.
P.S.: And remember: If you have any questions, we will be here to help. Just click on the tiny bubble in the bottom right corner of the screen and ask us!
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